I recently attended a panel discussion where the panelists (who were all from the same company) shared the actions they were implementing based on customer feedback. At the end of the session, the moderator asked, "In two or three bullets, what does Nirvana look like for your customers?"
My two bullets:
1 - Customer Success - through the use of our products and services we're able to help our customers succeed.
2 - Exceptional Experience - our customers enjoy the experience when using our products and services.
What say you? What does Nirvana look like for your customers?