One of the most challenging aspects of any customer program is
taking action on results. Here are seven myths that can get
businesses distracted from driving the most effective business
Focus on these three activities to gain support from senior
leaders: The payoff - show senior leaders that customer-focused
actions have an impact on the business. The plan - Share the
Driving business impacting results is one of the key
responsibilities we all have as customer experience
professionals. While it is arguably one of the most important
things we do, it is also one of...
Many companies struggle when it comes to actually enhancing the
customer experience. Even after customer initiatives are planned,
time may pass and leaders wonder why customer scores aren't
B2B vendors are selected for reasons that vary by buying sector and
company. Vendor size wouldn't always be on a company's short list
of decision criteria, but I believe the size of the vendor plays...