Customer-focused initiatives should be all about generating results for your company. Of course, like many things, it is much easier said than done. Achieving results is a bit like going on a journey - there important stops along the way and there can be lots of twists and turns that make the trip more challenging.
For customer experience professionals I envision five primary stops on the road to customer-focused results - culture, strategy, intelligence, action, and change. Within each of these there are many other details - any one of which can be an obstacle that can slow down your journey or send you off course.
Click on the infographic to view a detailed look at nearly 100 elements that are important for customer experience professionals to navigate along the road to results.