In my last blog post, I talked about the "Before, During, and After" of good communication planning for Voice of the Customer programs. Digging into the Before.... Before you launch a customer program, it is important to consider the internal and external (customer) communications that need to happen.
One great opportunity is to craft, post and distribute a solid one-pager about each major VOC program. The document should overview the program purpose, scope, timeline, and business impact. Here is a good example I’ve been involved with:
VP, Consulting Services