I don't know what it is about this video, but I love it. Over 8 million people have viewed it, but have you given it much thought? Why is this video so well liked? I suggest part of the reason is it combines two ordinary things (skateboarding and a dog) and creates something extraordinary.
Bring this back to your customer loyalty programs. Ordinary 1: A majority of successful companies have listening programs. Ordinary 2: Every company has its own corporate identity (logos, brochures, websites, etc.) Extraordinary: Merge the two!
The combination of a listening program with the backing of the company brand will set it apart in employee's minds. It increases the program’s value to your organization, makes it memorable, and can also increase employee loyalty.