Who is Taranto? It’s not who, it’s where. The Bay of Taranto is in
the southern part of Italy and was the site of what turns out to be
a very significant battle between the Royal Navy of England and...
Customers expect more from us today than ever before. In some ways
they expect magic. Fueled in part by experiences we all enjoy as
consumers, the expectations of companies in the
Stick with me long enough to read this story and think about the
lessons that might apply to you or to your business. I promise I
will get you there, but this is a story I need to tell. It’s a
Today is CX Day. The day we celebrate customer experience
professionals. Although this is not one of those holidays created
by companies to sell more greeting cards, it is proof that we have
a day for...
Last time I talked about 5 Common Mistakes Business Acquirers Make
With Customers. The point is that when strategic or financial
buyers take a look at the customer base they are soon to acquire,
Yep, Saturday was Cinco de Mayo; hard to believe it is here
already. Now for those of you that think Cinco de Mayo is five
reasons to choose real mayonnaise over Miracle Whip, you’d better
I am officially declaring spring to have arrived. Living in the
Midwest, I realize I could be jumping the gun a little, but my
number one sign has recently appeared and the weather has been
Do you ever feel that no matter what heights you achieve, your
customers are never happy? Do you ever feel that as a customer you
are taken for granted? If you are like most everyone, your answer
Serving customers in a way that creates a loyal following is hard.
Add in the complexities created by an indirect go-to-market
strategy and the degree of difficulty rivals the reverse 4 ½
There is a very important and early stage in our lives when we are
impressionable and learn quite easily. Many of the things we learn
during this stage are taught to us by our mothers and they apply...