Every Voice of Customer (VoC) program should include a thank you message as a part of the communication plan. When crafting your next thank you message, consider these best practices:
- Video is a great way to grab attention and deliver a concise communication.
- Ideally, the CEO would deliver the message.
- During the message, reinforce the importance of customer input, share some positive feedback, and communicate your plans for improvement.
- When sharing what you learned, be specific.
Watch this video for an example.
This post was published as a part of Walker Weekly, an e-newsletter featuring best practices and tips for B-to-B customer strategy