Thanking customers for participating isn't an option

Every Voice of Customer (VoC) program should include a thank you message as a part of the communication plan. When crafting your next thank you message, consider these best practices:

  • Video is a great way to grab attention and deliver a concise communication.
  • Ideally, the CEO would deliver the message.
  • During the message, reinforce the importance of customer input, share some positive feedback, and communicate your plans for improvement.
  • When sharing what you learned, be specific. 

Watch this video for an example.

This post was published as a part of Walker Weekly, an e-newsletter featuring best practices and tips for B-to-B customer strategy



Comments for: Thanking customers for participating isn't an option

Leave a comment







Captcha