Walker Weekly

Every Voice of Customer (VoC) program should include a thank you message as a part of the communication plan. When crafting your next thank you message, consider these best practices:

• Video is a great way to grab attention and deliver a concise communication.
• Ideally, the CEO would deliver the message.
• During the message, reinforce the importance of customer input, share some positive feedback, and communicate your plans for improvement.
• When sharing what you learned, be specific. 

Watch this video for an example.

This post was published as a part of Walker Weekly, an e-newsletter featuring best practices and tips for B-to-B customer strategy