Self-service and DIY. It’s a growing expectation among all of us and more and more prominent in our everyday lives. It’s no different in CX, where self-service / DIY Enterprise Feedback Management (EFM) platforms have become the norm. Many companies now have formal CX functions with adequate resources and expertise in order to manage and execute their own CX programs on their platform of choice and do so successfully, conducting a variety of VOC programs. A lot of benefits come from being able to DIY your CX program, including maintaining more control, having access to easy-to-use sophisticated technology and streamlining resources and costs.