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CX Advantage

Helping you put the customer at the heart of every decision.

Jack Walker

Accelerate Time to Value for Your VoC Program

Time to ValueThe best long-term business strategy is focusing on learning and improving your customers' experience. And companies that truly make the customer experience a priority outperform the market. You can use many different methods to start better understanding and learning from your customers: focus groups, surveys, social media, operational data, observation, communities, journey mapping, actually talking to them directly (too often neglected!), and on and on. Picking the right method is critical based on what you're trying to understand.

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Troy Powell

The Analytical Leader: Understanding Customer Experience Requires Thick Data

Thick Data provides insight into people's emotions, motivations and ways of thinking. For our organizations to have a realistic view of the marketplace and our customers, CX leaders need to provide and advocate the use of Thick Data to supplement operational Big Data insights. This allows companies to challenge the status quo and reveal game-changing opportunities to please our customers.

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