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Are your customers in demand?

A wise man once told me a secret to success is to be in demand. Well, that makes sense. Right?

But, like most things, being in demand is easier said than done.

As a customer experience professional, it is our job to create a demand for our customers. Our customers count on us to understand their story, to represent their voice, and to communicate openly and honestly with them.

Creating an experience that customers value starts when your customers are in demand. You'll know it when it happens because people will ask you for the customer point-of-view (and hopefully open their minds to hearing it). 

Want to know how you can create a demand for your customers? It takes persistence and this road map.

Photo credit: Digital Trends and for more advice on being in demand, check out Ashton Kutcher's speech at the Teen Choice Awards.

About the Author

Leslie Pagel

Leslie Pagel

As vice president of customer experience, Leslie is responsible for incorporating the voice of Walker’s customers into the solutions development process. To do this, Leslie spends the majority of her time interacting with Walker account teams, clients, and prospective clients to understand their business challenges. She coordinates several listening posts that are used to drive strong client relationships and enhance our consulting and technology capabilities.

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