Walker Information
Helping you put the customer at the heart of every decision.

Big data

Companies today are challenged with having an overabundance of information about their customers. Here are some tips to help you manage the problem of Big Data:

  1. Focus on something customers and the business care about
  2. Engage the right people internally
  3. Start small – tackle one issue at a time
  4. Leverage pilots to get some early wins
  5. Get a baseline measurement so you can assess impact
  6. Be prepared to iterate

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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