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Create a map to align with business strategy

In order to optimize the return of your customer satisfaction and loyalty program, the insights must be relevant and aligned with the corporate business strategy. After the strategic planning process, document the business objectives and strategies. Create a map that shows how customer feedback will be used to support the various strategies. Review the map on a quarterly basis to ensure the program stays aligned and the business is getting the insights they need. 

This post was published as a part of Walker Weekly, an e-newsletter featuring best practices and tips for B-to-B customer strategy.


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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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