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Eight methods for effective storytelling

Influencing people toward action on behalf of the customer experience starts with telling the customer’s story. Here are a few methods for effective storytelling:

  1. Share a recorded customer service or support call
  2. Tell a story of a specific customer’s experience
  3. Develop an infographic
  4. Engage in role playing
  5. Create videos to show a process the customer goes through
  6. Select customer comments and run as a scroll in electronic signage
  7. Design posters or displays to showcase customer stories
  8. Create a visual representation to facilitate better understanding of a customer problem or concern

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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