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Five tips to keep your journey maps alive

A customer journey map is a visual representation of the ways in which a customer interacts with a company, a product, or service. Here are some tips to keep the journey map alive:

  1. Monitor milestones as a part of your project plan and broadly share progress.
  2. Set personal goals based on the identified actions.
  3. Engage the entire organization and communicate the journey map broadly in a way that sticks.
  4. Use the map to identify common personas that interact with each stage of the journey.
  5. Use the map to frame the ideal customer journey.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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