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Four benefits of tracking customer initiatives

Four benefits of tracking customer initiatives:

  1. Establishes clear ownership — Assigning a business owner to each initiative ensures someone is responsible for seeing it through to completion. 
  2. Provides built-in accountability — Documenting initiatives and responsible parties encourages accountability and provides motivation for follow through to completion.
  3. Creates organizational visibility — With real-time information and status updates on issues, customer-facing associates have the latest information in a concise format – right at their fingertips – to share with customers.
  4. Enables broad-based direct-to-customer communication — CX professionals can use an initiative tracker (such as Walker TrackIt) to proactively send updates on systemic issue resolution to all affected customers, helping to create goodwill and strengthen relationships.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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