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Is your VoC program getting stale?

Ask yourself these two quick questions to determine if your customer survey research is getting stale or in jeopardy of becoming stale:

  • When is the last time you did something for the first time? Voice of Customer (VoC) programs should evolve as the business objectives and strategy evolves. If you haven’t done something for the first time in the past 12-18 months, your program is at risk of getting stale.
  • How old are your stories? Some VoC success stories can withstand time, but you can’t continually rely on these.  Your customer strategies should be making new stories every year.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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