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Roles to help unravel Big Data

Companies today are challenged with having an overabundance of information about their customers. Managing and obtaining insights from Big Data involves multiple roles.

  • Solution Seeker: This is the champion or person who is seeking an answer to a specific business question.
  • Liaison: This person has an intimate understanding of how the work gets done.
  • Customer Representative: Generally this is the customer experience professional who understands the customer perspective and can represent their voice in the insight discovery process.
  • Task Tracker: Someone needs to keep the project on track and push the team towards completion of action items.
  • Data Detangler: This role supports the alignment of disparate data sources and enables the integration of insights into decision support systems.
  • Analyst: Whether the initiative requires basic or sophisticated analysis, someone will need to explore, synthesize, and prioritize the data.
  • Messenger: Communication is important. This task is focused on cutting through the clutter to ensure others understand the insight and are equipped to take the appropriate actions.
  • Outside perspective: The objective here is to bring new ideas and challenge the cultural barriers.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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