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Strategies to become easier to do business with

There are strategies companies can establish to speed the development of simpler methods and promote ease of doing business. These strategies are:

  1. Organize effectively – Work to compensate for existing silos; assemble logical work teams to address customer concerns. Break down barriers to resolving customer issues; respond swiftly with solid answers and solutions. Appoint a leader to head up customer experience efforts.

  2. Hire and train – Be deliberate about hiring only those people with the qualities and characteristics that support a strong focus on the customer. Provide appropriate sales enablement and customer service training for those who have frequent contact with customers.

  3. Empower – Identify the touch points in which customers frequently encounter red tape. Review and modify policies that may restrict account teams and customer service representatives from being proactive on behalf of the customer. Encourage associates to act in the best interests of the customer whenever possible and reward such efforts.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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