There are strategies companies can establish to speed the development of simpler methods and promote ease of doing business. These strategies are:
Organize effectively – Work to compensate for existing silos; assemble logical work teams to address customer concerns. Break down barriers to resolving customer issues; respond swiftly with solid answers and solutions. Appoint a leader to head up customer experience efforts.
Hire and train – Be deliberate about hiring only those people with the qualities and characteristics that support a strong focus on the customer. Provide appropriate sales enablement and customer service training for those who have frequent contact with customers.
Empower – Identify the touch points in which customers frequently encounter red tape. Review and modify policies that may restrict account teams and customer service representatives from being proactive on behalf of the customer. Encourage associates to act in the best interests of the customer whenever possible and reward such efforts.