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The CX dividend

The CX Dividend is when companies gain a competitive advantage by focusing on the customer, achieving the business outcomes necessary to reinvest in those things – innovation and people – that allow them to leverage that advantage well into the future.

  • Invest – Company invests in developing a customer-focused workforce and innovating the experience they deliver to customers
  • Improve – Company improves the experience they deliver to customers, distancing themselves from their competitors
  • Payoff – Company achieves a sustainable competitive advantage and tangible business results
  • Reinvestment – Company protects their advantage by reinvesting

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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