Walker Information
Helping you put the customer at the heart of every decision.

The right customer strategy

Does your company have the right customer strategy? If you are not sure, the following questions will help you:

  1. Is there a mandate from executive management?
  2. Is there a documented customer strategy in place?
  3. Do your customers influence corporate decisions?
  4. Is there adequate resources allocated within the company?
  5. Is the right team assigned?

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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