Walker recently hosted its annual Walker Forum. During this three day event, held in Palm Springs, California, Walker clients and associates met to discuss customer retention strategies, growing market share, customer focused leadership, customer due diligence, channel/partner strategies, and a variety of other topics.
Some highlights from the event include:
- Client interactions – Walker clients shared their journey and best practices for leveraging customer, partner, and employee insights to create world-class outcomes. We heard numerous stories about individuals who have used the customer or partner perspective to drive change within their organization and generate a return on the investment.
- Roundtable discussions – Walker clients and Walker associates facilitated roundtable discussions on the topics of 1) strengthening channel/partner relationships , 2) engaging account teams, 3) leveraging the customer perspective for a competitive advantage, and 4) increasing the value of customer comments through text analytics.
- Six working sessions – Walker consultants facilitated discussions and activities related to each of the six essential elements for world-class listening (see diagram for the six elements). Each session included a description of world-class and steps for getting there.
- Social time – There were several opportunities to network and interact with all of the attendees and to enjoy the Palm Springs destination.
Looking back on the event, it is clear that the companies who attend the Walker Forum have momentum and are achieving world-class outcomes through their customer and partner programs. They are the most sophisticated of their kind.