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Three ways to grow your company through increased market share

Why do customers buy from you? More specifically, why do your best customers buy from you? Answering those questions can be the first step to having a voice-of-the-customer strategy that helps you grow your market share. Here are three ways to grow market share.

  1. Profile your customers – Go after customers that match the profile of your best-fitting (most loyal, profitable, strategically aligned) existing customers.
  2. Target competitors’ customers – Pursue competitor customers that match the profile of your best-fitting existing customers.
  3. Develop referrals – You have customers that say they are willing to recommend you. Make the most of these by having a process for following up on recommendations and referrals.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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