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Tips for communicating with customers

Customers will want to do business with companies that provide a consistent, informed and superior experience across all channels of communication, taking into consideration that customers will have different preferences. Complexities inevitably exist in managing different methods of interaction. Information must be consistent across channels to meet customer needs. Companies should:

  • Have a presence on all of the relevant communication platforms
  • Ensure messaging and the customer experience are consistent across platform
  • Develop new ways to connect customers with each other for the benefit of knowledge-sharing
  • Consistently communicate insights from across communication channels to customer teams

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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