It is critical that organizations have a network in place to manage customer-focused initiatives and serve as catalysts for change in the organization. Here are some tips for how to build a network:
- Identify pockets with potential – Which parts of the organization will drive the greatest results? A core part of the network should have representation from the most impactful parts of the organization.
- Do your homework – It is important make certain that it is clear what these groups are focused on. What are their objectives? What are they struggling with? Who do you know in the group?
- Reach out – Reach out to the leaders of your high impact groups. Demonstrate to them how customer intelligence activities are aligned with the areas they are focused on.
- Seek early wins – Early wins are so important because they build credibility within the team as well as allows for case studies that can be shared across the organization.