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Tips to personalization

Customers will expect companies to know their business inside and out and use their knowledge to design products and services that create a “frictionless” experience. To do this companies must:

  • Engage in a collaborative, consultative relationship with customers, serving as an advisor
  • Capture more information, including how the company operates and where it is headed in the future
  • Know more about the individual interests and personalities of those involved in the purchasing committee
  • Use their knowledge to inform decisions, including how to design products, how to optimize the selling process, and how to support customers throughout the lifecycle

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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