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Using the results from Journey Mapping

Once you have completed a journey map, there are several keys ways you can continue to the use the information you obtained.

  1. Design a customer listening system
  2. Use in communication, both internally and externally
  3. Serve as a “living” document to educate/train employees
  4. Help assist in strategy sessions, action planning, etc.
  5. Assist in personifying the company’s brand

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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