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Helping you put the customer at the heart of every decision.

World-Class Validation

Validation involves demonstrating how customer initiatives are impactful on other authoritative sources of information that drive companies’ business success. Characteristics of world-class validation include:

  • Financial linkage is actively understood and used in account planning and decision-making, such as forecast refinements.
  • Integrated metrics (customer/operational/financial/quality/employee) are actively managed as indicators of overall business health.
  • Clear employee-related goals are linked with customer/partner-related goals, which are aligned with strategic goals.
  • Feedback is customized by area and included in incentive compensation plans.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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